Electric Vehicle Adoption in GCC: Infrastructure vs. Consumer Readiness
Despite massive infrastructure investments, EV adoption remains below 2%. We examine the disconnect between supply-side preparation and demand-side reality.
Strategic perspectives, industry trends, and actionable intelligence from our route-to-market experts
The Buy Now, Pay Later (BNPL) sector in MENA is experiencing unprecedented growth, with transaction values projected to reach $10B by 2025. Our analysis reveals key strategic imperatives for market entry success.
Fresh perspectives on commercial strategy and market dynamics
Despite massive infrastructure investments, EV adoption remains below 2%. We examine the disconnect between supply-side preparation and demand-side reality.
Traditional distribution models are under pressure as consumers demand seamless experiences across channels. Leading brands are rethinking their approach.
Why direct sales models struggle in MENA's SaaS landscape and how leading technology companies are building sustainable partner ecosystems.
Three years post-COVID, we analyze which behavioral shifts have become permanent fixtures and their implications for route-to-market strategies.
Companies invest heavily in route-to-market analytics but struggle to see returns. We identify the five critical success factors that separate winners from losers.
As GCC markets mature, forward-thinking companies are looking south. We examine the opportunities and pitfalls of African market entry from a MENA base.
Strategic themes shaping commercial success in the year ahead
85% of transactions in MENA now originate from mobile devices, forcing a fundamental rethink of customer journey design and channel strategy.
Direct models are giving way to ecosystem approaches, with 70% of successful market entries now leveraging strategic partnerships from day one.
Artificial intelligence is moving beyond analytics to operational execution, with early adopters seeing 40% efficiency gains in route optimization.
ESG considerations are becoming table stakes, with consumers willing to pay 15-20% premiums for demonstrably sustainable products and services.
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